Umarex

Jan 21, 2019

Umarex Expands Official License with Smith & Wesson

FORT SMITH, Ark., (January 22nd, 2019) – UMAREX GmbH & Co. KG (UMAREX), headquartered in Germany, expands Smith & Wesson® licensed replica offerings with the addition of airsoft and paintball categories. UMAREX® has been Smith & Wesson’s license partner for BB and pellet guns since 1996.

Eyck Pflaumer, managing partner of UMAREX, stated, “We are very excited to further expand our license relationship with Smith & Wesson into the airsoft and paintball category. The Smith & Wesson brand is an iconic brand enjoying worldwide reputation. We are proud and honored to be Smith & Wesson’s partner since 1996. As the leading manufacturer and provider of replica airguns, we will give the new Smith & Wesson airsoft and paintball lines our utmost attention to please enthusiasts worldwide.”

The Elite Force Airsoft and Training 4 Engagement sales teams of Umarex USA will display 6mm airsoft and .43 caliber paintball models at the 2019 Shooting, Hunting and Outdoor Trade (SHOT) Show in booth number 15062 and booth 20112 in the law enforcement section.

Cliff Eisenbarger, National Sales Manager for Umarex USA’s Elite Force airsoft division said, “Our quality, consistency, and service has set airsoft industry standards to a whole new level and with the addition of Smith & Wesson to our strong assortment of licensed brands, we will continue to dominate the replica airsoft gaming market in six millimeter.”

About UMAREX

The UMAREX Corporate Group is the world’s largest manufacturer of over-the-counter firearm replicas and the largest importer of airguns in Europe. Its range of products comprises guns for defense and leisure time as well as sporting arms, airsoft guns, steel goods and top quality LED lighting devices. Founded in 1972, the medium sized company located in Arnsberg is now run by the second generation of the two founding families. An Austrian subsidiary with headquarters in Niederndorf and the company, Umarex USA, based in Fort Smith, Arkansas, also belong to the Corporate Group. Together they maintain the group’s global presence through an extensive network of distribution partners. For more information about UMAREX Corporate Group visit UMAREX.com.

About UMAREX USA

Umarex USA, Incorporated is one of North America's fastest growing outdoor sport and recreation companies. Umarex USA innovates, develops and markets products under brands owned or licensed by its parent company, UMAREX GmbH & Co. KG. Such brands include Axeon Optics™, Beretta®, Browning®, Colt®, Elite Force®, GLOCK®, Heckler & Koch®, Hornady®, IWI®, Optical Dynamics™, Ruger®, RWS®, Smith & Wesson®, UMAREX®, Walther® and others. For additional information regarding Umarex USA visit UmarexUSA.com.